Coles Supermarkets

The Coles way 

We’re defined by a shared vision, purpose and strategy. One that’s behind every business decision, big and small. At the core of every conversation. And brought to life in the culture we’ve created for our customers and our team members who serve them.  
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Collectively, our vision, purpose and strategy are the principles that guide us, inspire us and help us to reach and exceed our goals, together. 

Our vision is to become the most trusted retailer in Australia and grow long-term shareholder value.

Our purpose is to sustainably help all Australians lead healthier, happier lives.
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Our strategy is all about changing at pace, efficiency and innovating for the future, outlining how we will deliver for our customers and teams.

Our strategy for success

To help us achieve our vision and truly live our purpose, we’ve outlined what we need to do and how we need to do it with a clear and concise strategy. By sharing that strategy with every team member, at every level of our business, we can make sure we’re here for another century, creating jobs, supporting our suppliers, and making a positive difference in our local communities.

The values we live by 

Today, our more than 120,000 team members make a difference to the millions of customers who shop with us each week. That’s a lot of responsibility. So, we’ve created four values that help guide the day-to-day decisions and actions of all our team members.